Startseite

Bestellung

Inhaltsverzeichniss

Zusammenassung

Literatur zu Weblogs

Links

Impressum


Literatur zu Weblogs


Bücher

Cass, J.: Strategies and Tools for Corporate Blogging

Deterding, A. K., und Meissner, C.: Corporate Blogs and Communications in Relationship Marketing

Eck, K.: Corporate Blogs: Unternehmen im Online-Dialog zum Kunden

Schwarz, K.: Corporate Blogs: Eine Untersuchung zur Umsetzungssituation im Jahre 2006

Schwarzer P., Sarstedt, M. und Baumgartner, A.: Corporate Blogs als Marketinginstrument: Nutzungsverhalten deutscher Unternehmen

Scoble, R. und Israel, S.: Naked Conversations

Specht, S.: Corporate Blogging: Grundlagen, Einsatzmöglichkeiten, Chancen und Risiken

Weil, D.: The Corporate Blogging Book

Wright, J.: Blog Marketing als neuer Weg zum Kunden


Studien

Backbone Media Inc.: Corporate Blogging: Is it Worth the Hype?

Barnes, N. G.: Behind the Scenes in the Blogosphere: Advice from Established Blog-gers

Bhargava, R.: Dell Uses Blog to Communicate About Battery Recall

comScore Networks Inc.: Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences

Crampton, T.: France’s Mysterious Embrace of Blogs

Crmmetrix: The French Blogosphere is Growing Fast and its Importance as a Key Way for People to Learn About Brands and Communicate with Each Other is Con-firmed

eStrategyOne: The eStrategyOne Business Blogging Primer

Grob, C.: Weblogs in der Unternehmenskommunikation

Guidewire Group: Blogging in the Enterprise

Herring, S. C./Kouper, I./Paolillo, J. C./Scheidt. L. A./Tyworth, M./Welsch, P./Wright, E./Yu, N.: Conversations in the Blogosphere: An Analysis "From the Bottom Up", in: Proceedings of the 38th Hawaii International Conference on System Sciences

Herring, S. C./Kouper, I./Scheidt, L. A./Wright, E. L.: Women and Children Last: The Discursive Construction of Weblogs

Herring, S. C./Scheidt, L. A./Bonus, S./Wright, E.: Bridging the Gap: A Genre Analy-sis of Weblogs

Herring, S. C./Scheidt, L. A./Wright, E./Bonus, S.: Weblogs as a Bridging Genre, in: Information, Technology & People

Heun, C.: As Blogs Grow, so does Spam

Heun, C.: Companies go Bloggy for Marketing

Hill, J.: The Voice of the Blog: The Attitudes and Experiences of Small Busi-ness Bloggers Using Blogs as a Marketing and Communications Tool

Johnson, J.: Gross Blog Anatomy: Dissecting Blogs from a Marketer’s Perspective

JupiterResearch: Corporate Weblogs: Deployment, Promotion, and Measurement

Lenhart, A. B.: Unstable Texts: An Ethnographic Look at How Bloggers and Their Audience Negotiate Self-Presentation, Authenticity and Norm Formation

Madile, M.: Weblogs as a Mean of Marketing Communication

Makovsky + Company: 2006 State of Corporate Blogging Survey

Marken, G. A.: To Blog or Not to Blog. That Is the Question?, in: Public Relations Quaterly

McGregor, J.: It’s a Blog World After All, in: Fast Company

Mishne, G./Glance, N.: Leave a Reply: An Analysis of Weblog Comments

Morrissey, B.: Blogs Growing Into the Ultimate Focus Group, in: Adweek

Namics ag: Corporate Weblogs

Nardi, B. A./Schiano, D. J./Gumbrecht, M./Swartz, L. : Why we Blog, in: Communications of the ACM

NetRatings Inc.: One in 10 Weblog Readers Personalizes Content with RSS Feeds

Perseus: The Blogging Iceberg

Porter Novelli Inc./Cymfony: Corporate Blog Learnings: The Discovery Age

Proximity Germany: Corporate Blogging - Chancen für den Dialog

Przepiorka, S.: Weblogs und deren technische Umsetzung

Saad, L.: Blog Readership Bogged Down

Sessum, J. D.: To Blog or Not to Blog?

Shadowbox Studios: Corporate Blogging 101.

Siemens: Siemens bloggt

Sifrey, D.: State of the Blogosphere

Torio, J.: Blogs – A Global Conversation

Wackå, F.: Beginners’ Guide to Corporate Blogging

Weil, D.: Beginner’s Guide to Business Blogging

Zerfaß, A.: Corporate Blogs: Einsatzmöglichkeiten und Herausforderungen

Zerfaß, A./Boelter, D.: Die neuen Meinungsmacher. Weblogs als Herausforderung für Kampagnen

Die komplette Diplomarbeit jetzt bestellen.